Many of you remember when I was getting ready to open my shop I wanted a new name! Most of you encouraged me to keep what I already had, Time Worn Interiors. I love the name Time Worn Interiors cause I think it describes what I do. But I knew that the people in my little town wouldn't get it! Thats why I wanted something French so it would evoke some mystery and they would want to come in and see what it was about.
Mind you the shop is doing well, not burning any bridges but it is paying it's way and I'm replacing inventory as it goes out the door. Although this week has been a great!
But I've noticed people look at the window where the name is, read it, then turn and walk away! I wasn't sure what this was about. This weekend I had a shop owner tell me that people say they visit all the shops downtown except the Interior Design shop? I don't think my business name implies Interior Design at all.
I did have one woman come in the shop the other day and she said, "none of this stuff is for sale is it, your just an Interior Designer"? Everything in the shop has a price on it! I guess because the shop is decorated and not piles of stuff on shelves that people think it's just there for looks! I don't think of myself as an Interior Designer at all, I'm just able to make a pile of junk look good!
In this business you always try to figure out what will attract customers and when you think you have it figured out, you find out not everyone thinks like you do! Hahahaha! Hopefully no one else out there has that burden any way, cause I'm a little nuts!
When we are at shows, my customers always say that my business name fits my merchandise perfectly. But move that business to a small town and it opens up a whole other can of worms!
Just saying! Because I'm sorta confused, not trying to be mean, just trying to understand!